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Commercial Photography and Video
ISBN 7-04-017206-2 (2005)
This is textbook accredited by department of higher
education. The book has two parts. The first part
talks about commercial photography, which not only
covers the characteristics, methodologies, equipment,
picture setup, and related digital technologies of
commercial photography, but also answers many
technical questions concerning camera operation, light
measuring, exposure, light setup and depth of field
control. The book also introduces many tricks and
skills to photograph light-adsorbent objects,
reflective objects, transparent objects, foods,
jewelry, leather, fashion, portrait, landscape and
buildings. The second part covers commercial video.
Besides an introduction to different type of
camcorders, basics of image control, still objects and
moving objects video-typing, it also discusses the
expression techniques used in creating commercial
video. "Commercial Photography and Video" is a very
practical course. This book not only gives you the
theory, it is also a practical guide.
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